The plug and play tool has been designed to replace the numerous legacy systems still used in air transport, including Telex, Microsoft Word and standard e-mail systems, with the ultimate aim of improving the overall passenger experience, by enhancing connectivity, productivity and efficiency across ground operations.
Logbook is aimed at the complex and siloed supply chain that exists in air transport, where between ten and 20 different companies are involved in handling a single flight. This makes recording, tracking and sharing information extremely challenging, with teams often overwhelmed by the volume of messages and information they receive, and with no central repository of data for identifying issues and areas for improvement.
The platform overcomes these issues by providing a centralised location where teams can input details of their shifts, while making it easy to collaborate with their colleagues and stakeholders. The information collated in Logbook also feeds into a central database for use by airlines and other stakeholders, which in turn will drive efficiency and continuous improvement.
Logbook was designed with the close input of airport ground operations teams to ensure it fits with how they work and is easy to use. It incorporates modern timeline and tagging features, similar to those used in social networks, to maximise usability, user engagement and ease the process of searching and locating historic information. The tagging system allows for structured archiving of data and almost instant recovery of specific details of past events, which is frequently required when dealing with flight delays, investigating issues, and handling customer complaints.
