Saudia, Cainiao and WFS to transform e-commerce logistics

Saudia Cargo, Cainiao and Worldwide Flight Services (WFS) have agreed to increase their collaboration to provide innovative e-commerce logistics solutions.

Starting on 1 March 2024, the three companies aim to transform global logistics and propel cross-border logistics into a new era for e-commerce flying from Hong Kong to Riyadh and Liege on specific Saudia Cargo freighter flights.

A key component will be the establishment of a dedicated area in Cainiao’s Liege eHub at Liege Airport, which is operated by WFS.

The initiative is responding to demand for cross-border e-commerce logistics services in the Middle East and Europe.

Earlier this year, Cainiao unveiled its international express shipping service, Global 5-Day Delivery, in collaboration with AliExpress, which is available in the UK, Spain, the Netherlands, Belgium and South Korea.

Teddy Zebitz, CEO of Saudia Cargo, says, “Our collaboration ensures a seamless flow of e-commerce materials from Hong Kong to Liege. With high frequency flights on our Hong Kong, to Liege Via Riyadh route, we have a significant capacity exclusively dedicated to Cainiao. Utilising a meticulous process involving pre-built ULDs, we facilitate an uninterrupted supply chain, supporting Cainiao in achieving their key performance indicators.”

Eric Xu, Vice President of Cainiao Group, says, “We are confident that this win-win collaboration will further reinforce Cainiao’s position as the world's leading cross-border e-commerce logistics provider by offering the valued customers of us three companies with enhanced experience.”

John Batten, CEO Europe, Middle East, Africa and Asia at WFS, adds, “With the growth projections for e-commerce, the industry response must be more dynamic and tailored, and this is what WFS/SATS aims to deliver in Liege working alongside Saudia Cargo and Cainiao.”

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