On board dining gets a makeover

Dnata and innovative airline technology provider iFleat have joined forces with food delivery provider (part of Just Eat to launch a revolutionary pre-order inflight retail initiative in The Netherlands.

The innovative solution will be gradually deployed in new markets, bringing high-end, creative meals and snacks to airline passengers around the world. The partnership marks a significant shift in inflight food and beverage supply.

Passengers flying from Schiphol airport can already pre-order meals through the 'Takeaway' app up to one hour before boarding. Customers can choose from a range of fresh salads, poke bowls, sushi platters and hot meals and have their order delivered to the aircraft prior to departure.

Transavia, part of the Air France-KLM Group, launched the service from Schiphol airport in September, with a planned roll out to additional Transavia destinations in the near future.

Robin Padgett, Divisional Senior Vice President of dnata's catering division, said the initiative opened up the global airline food and beverage market to high-street brands, labelling it a step-change in the inflight dining experience.

"App-led food delivery services continue to grow immensely across the world, with the ease of use, choice of cuisine and loyalty driving incredible consumer uptake. By partnering with the leader in this field, we're able to deliver exactly what customers want to their seat. Passengers are no longer restricted to what's available in the air,” he explained. "This model enables our airline partners to offer their passengers a wider choice of fresh, healthy food and reduce wastage on-board."

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