With this new lounge concept, for which Brussels Airlines has co-operated with top brands and designers, Brussels Airlines is setting a new quality standard in hospitality.
After numerous investments in the in-flight product of its short- and long-haul flights, Brussels Airlines Chief Commercial Officer Lars Redeligx announced a new quality upgrade today, with the opening of 'The Loft', which is the new lounge for Business Class guests and frequent flyers, who depart from the Brussels Airport A Pier.
The upgrade comes in the wake of the more than 300,000 guests who visit the lounge each year, each of them spending an average of 74 minutes in the facility. The Loft is four times the size of the previous lounge and can host 300 travellers at a time. The total surface of 1,240 square metres is made up of eight different hubs, each with their own function.
Brussels Airlines has teamed up with Microsoft and Designit, Europe's largest Strategic Design and Innovation company, to create a unique digital experience for The Loft. Thanks to the partnership, guests can borrow a Surface Pro 3 during their stay in the lounge. On the app, they have access to the Brussels Airlines digital lounge assistant app, Connected Lounge, which offers the possibility of booking a shower room, seeing the availability of the nap boxes or booking a meeting room. The app also keeps passengers informed about the status of their flight.
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Life in the Loft
Brussels Airlines recently inaugurated The Loft at Brussels airport, a new business lounge centred around comfort, technology, design - and Belgian gastronomy.
