After a swift 12-week integration, the first digital EL AL Cargo booking was successfully made via cargo.one by Hellmann Worldwide Logistics, for a shipment from Frankfurt to Miami. All EL AL Cargo routings from Germany via Tel Aviv to its international destinations are now live and available for digital booking via cargo.one.
In integrating with cargo.one, EL AL Cargo hopes to drastically extend its reach to forwarders through its online distribution channel. Customers of digital bookings will also receive instant booking confirmation.
Says Ronen Spira, Head of Cargo: “At EL AL Cargo we take digitalisation efforts very seriously. We wanted to take action and were looking into potential partners. In cargo.one we found a well-equipped partner with cutting-edge technology to support our transformation process and who is able to work to meet our needs. Their customised integration methods made it possible to build on our existing systems and go digital with a 100% customer-centric approach in a short amount of time.”
The project is part of the cargo division's wider strategy and is led by Gal Amit, Commercial Manager. “Distributing our capacities on cargo.one now gives us the opportunity to strengthen our market position, unlock new markets and deliver a world-class booking experience to our customer base,” Amit commented.
Robin Keilmann from Hellmann Worldwide Logistics was positive about the customer experience. “Being able to see bookable offers of different airlines on cargo.one at a glance, makes it ten times easier for us to find and book the right offer. In this case, EL AL offered us the best value, so I booked it at the click of a button.”
Cargo.one Managing Director Moritz Claussen said: “The case of EL AL Cargo shows again, that cargo.one is a game-changer in the air cargo industry. We empower airlines to advance in their digital transformation process, no matter how ‘digitally ready’ they are.”
