The new specialist retail unit will deliver tailor-made, on-board retail programmes and innovative solutions for airline customers, supporting them to maximise on-board ancillary revenue and enhance passenger satisfaction. The addition of a retail-focused unit to its organisation cements dnata’s credentials as a truly end-to-end inflight and airport service provider.
The move will align global technology, innovation, strategy and planning, supporting dnata’s existing retail programmes and ensuring world-class delivery. The handler will provide airline customers with a comprehensive suite of off-the-shelf services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting. To achieve this, the company has built a flexible engagement approach, with an end-to-end fully outsourced retail programme as its flagship product. A suite of additional managed services options can be delivered, as required.
