The new lounge at DFW follows the launch last year of the Group’s airport meet and greet service, ALLWAYS. The latest opening is the eighteenth location joining the Group’s lounge portfolio in the Americas, with locations currently in Edmonton, Toronto, Vancouver and Winnipeg in Canada, and Rio de Janeiro in Brazil.
Located near Gate E31, it is the only common-use airport lounge in Terminal E, the lounge occupies 1,400 square feet of space, providing users with WiFi and charging pods, as well as lounge chairs and dining seating, and access to the AeroBar offering a selection of alcoholic and non-alcoholic beverages.
Guided by the Group’s “We Care for Your Wellbeing” campaign, the newly opened lounge follows heightened hygienic measures to take care of travellers by encouraging social distancing, assisting guests at self-service food counters, where pre-portioned and pre-packaged food items are offered, and ensuring all common touched areas are disinfected frequently.
“The USA market is always part of our strategic plan to expand in the Americas," explains Song Hoi-see, Founder and CEO of Plaza Premium Group. "We have been communicating with DFW airport while our team worked to ensure the new hygiene protocol is in place when we are ready to open.
"This is certainly a good time to introduce our Skytrax-winning Plaza Premium Lounge experience to travellers as the airport’s domestic traffic resuming steadily since April. The latest airport statistics showed there were more than three million domestic passengers in July 2020. Combining ALLWAYS meet and greet services, we are now able to present a seamless airport hospitality journey at the airport.”