As a result the carrier has announced that it is to focus on two clearly segmented passenger brands, harnessing Cathay Pacific’s premium experience and strong brand recognition, complemented with the low cost model of HK Express. In so doing, the company has decided to cease Cathay Dragon operations and retire the Cathay Dragon brand.
From a Cargo perspective, the Cathay Pacific Cargo brand will continue to operate as scheduled and reighter operations will remain fully intact. However, with the closure of our Cathay Dragon brand, cargo-only passenger services to exclusive Cathay Dragon ports will cease with immediate effect. This, says Cathay Pacific, will only have a limited impact on its current cargo network coverage in the short term.
Airports affected where Cathay Dragon has had regular cargo services are Fuzhou, Guangzhou, Kuala Lumpur, and Fukuoka. Other airports where Cathay operates on an ad hoc basis will also be affected. It will, however, continue to operate freighters to Xiamen Gaoqi, Chengdu and Hanoi, but will not be able to operate passenger aircraft to these stations in the near term.
