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Aer Lingus in autism strategy

Handling Talk
Aer Lingus has launched online visual guides to help people with autism and similar conditions prepare for air travel.

Created in partnership with the Kinney Centre for Autism Education and Support at Saint Joseph’s University, Philadelphia, the guides are intended to ease anxieties around flying for individuals with autism. The guides contain a series of slides that walk the viewer through all the steps involved in preparing for and experiencing air travel.

The guides set out to capture the entire air travel experience in colour photographs with first-person language and are divided into three parts: pre-flight, on board, and post-flight. Aer Lingus recommends passengers going through the guides, prior to travelling, to prepare for the unknown, which can induce anxiety in individuals with autism. It also gives parents and carers unprecedented access to visual information that is not normally available, given today’s airport security standards.


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