Priority Pass is launching an updated website, smartphone apps, new digital membership cards, member offers and a contemporary brand identity. Members will also be provided with new benefits, including exclusive golf packages, travel and car rental services in more than 850 lounges globally. Amongst the lounges to be updated is 'Aspire, the Lounge and Spa ' - the first independent airport lounge at London Heathrow Terminal 5.
Following extensive research in Asia, Europe and the US, the new Priority Pass brand identity reflects the changing needs and expectations of the frequent flyer. Jorge Rincon, Vice President, Lifestyle Benefits at Collinson Group explains: "We asked our growing membership what they wanted to see from us and the result is a significant investment which exceeds the demanding expectations of our members, clients and partners. We're committed to maintaining our market leadership and the new proposition means that Priority Pass has the technology, processes and tools required to deliver a superior travel experience, every time. This is our broadest product improvement to date, with a brand new website, smartphone apps and rejuvenated brand, along with a product roadmap outlining continual product improvement."
Members can use a Digital Membership Card for simple, speedy access to most lounges in the Priority Pass programme using their smartphone or tablet, all as part of an improved, contemporary brand identity for the world's largest independent airport lounge access programme.
